Wahat Al Riyadh · Riyadh
Fan Zone — FIFA World Cup 2026
A daily public fan zone with an LED broadcast screen and free-entry seating for match screenings, run for the length of the tournament.
Riyadh · Saudi Arabia
Events that never quite end
Full-service event production and activations, from large-scale fan zones and sports festivals to broadcast studios and sponsorship programs. One team, from first sketch to final teardown.
01point of contact, start to finish
360°services under one contract
04stages, the same order, every project
01 — Introduction
Saudi Arabia's event calendar keeps getting fuller
Vision 2030's giga-events, a growing sports calendar, and year-round cultural seasons mean more happening, more often, for more people.
Ongoing Events exists to make sure each one runs the way it was planned, not just the way it turned out. We're a Riyadh-based production team built for that pace: senior enough to own a large activation end to end, and small enough that nothing gets lost between departments.
02 — About Us
About Us
Ongoing Events plans and delivers live experiences across Saudi Arabia, from large-scale fan zones and sports festivals to broadcast studios and sponsorship activations.
We handle the full arc of a project: concept, vendor scoping, BOQ and budget, on-site production, and post-event reporting, so a client holds one point of contact from first sketch to final teardown.
Our strength is a small, senior team that has worked across fan zones, seasonal festivals, media studios, and sponsorship programs, bringing the same discipline used on large government-facing activations to every project, regardless of scale.
Vision
Events that never quite end
To be the team Saudi organizers call first, known for live experiences that keep an audience engaged long after the last vendor packs up, and a client relationship that carries into the next project.
Mission
One point of contact, start to finish
To plan, price, and deliver events with the same rigor as a construction project (itemized budgets, accountable vendors, and on-site management) so clients spend their energy on the event, not the logistics behind it.
04 — Structure
How We're Structured
A small senior team organized around four capability areas, so every project has a single owner instead of a hand-off chain.
Client & Program Management
Single point of contact from first brief to final report.
Production & Site Operations
Build, install, run, and strike, managed on-site every day of the event.
Vendor & Budget Management
BOQs, procurement, and cost control across every supplier on site.
Creative & Brand Design
Concept, branding, and the look of the event, from signage to stage design.
05 — Solutions
End-to-end, not piecemeal
Most organizers hire separately for concept, production, and branding. We run all three as one team, so nothing gets lost in the handoff.
CONCEPT→
DESIGN→
BUILD→
RUN→
REPORT
One contract, one budget, one team accountable for the result, whether the project is a single activation or a season-long program.
06 — What We Do
Services 360°
Live Events & Festivals
Cultural festivals and seasonal programming, planned and run end to end.
Fan Zones & Activations
Large-format public activations built for high daily footfall.
Broadcast & Podcast Studios
Studio design and build-out for media and content partners.
Sponsorship & Branding (BOQ)
Itemized branding and sponsorship packages, priced and vendor-ready.
Equestrian & Sports Events
Festival planning for niche sporting audiences, including revenue-share models.
Vendor & Budget Management
Multi-vendor BOQs, cost control, and logistics across the full site.
07 — Blueprint
Our Blueprint
Four stages, the same order, every project, so nothing gets priced after it's already been built.
01
Scope
Define the site, audience, and budget ceiling before a single line is drawn.
02
Price
Itemized BOQs with vendor comparisons, so every cost is accountable.
03
Deliver
On-site production and day-of management from build to teardown.
04
Report
Post-event numbers (footfall, spend) and lessons for the next one.
08 — Domain Expertise
Where We Go Deeper
Beyond general event production, four areas where we spend the most repeat time.
01
Season & Master Planning
Coordinating a full calendar of activations rather than one event at a time.
02
Vendor & Cost Governance
Line-item BOQs and side-by-side vendor comparisons before anything is signed.
03
On-Site & Crowd Flow
Layouts built around footfall, queueing, and safety, not just aesthetics.
04
Sponsorship Reporting
Turning a sponsorship package into a measurable on-site presence.
09 — Experience
Recent Work
Al-Ghara Equestrian Center · Riyadh Region
Zero-Cost Activation Model
A revenue-share activation layered onto an existing equestrian venue, with booths, courts, and family zones added at no upfront cost to the operator.
10 — Get in Touch
Let's plan the next one
Tell us about the site, the audience, and the date. We'll come back with a scope and an itemized budget.